Employment Branding
Our Story The Greatest Salesman ever was the best marketer and as we honed our conversion skills in recruitment, we knew from the beginning it was not how well we could sell our customers but rather how well we told a story about the brands and their value propositions. We are a team of experienced headhunters and marketers aligned by singular objectives of telling great stories of companies and their opportunities, specifically to the right individual.
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Why we exist and succeed? |
Where we are now |
The recruitment market is changing rapidly.
When we started, companies were often dependent on agencies due to a lack of time, knowledge and capability. Also, agencies had more investment in native software more advanced than the ATS(Applicant Tracking Systems) of the past that companies could buy. Technology has bridged that gap today to a smaller playing field where talent acquisition is no longer a unique skill but an operational function. Tech-savvy candidates also have more access and ability to search and apply to roles, reach out to relevant hiring personnel or ask to be referred, minimizing the roles of recruiters. So why is it still so hard to hire and recruit top talent? We can blame candidate supply, remuneration packages, market demand amongst many things. We also clearly focus on the wrong metrics of number of people in pipeline, job aging reports and general number of interviews. However, within the control of companies, it is always within the hiring workflow process or candidate experience journey that will make a difference to time to hire, cost to hire and quality of hire. What we can control is to tell the truth in a fascinating way to increase the quality of pipeline over the quantity metrics. |
We have worked with startups, SMEs and large business to change the way they position their recruitment messaging, attracting the right audience in order to achieve their goals.
We have hired for SMEs through attractive alignment of goals between employee and employer, setting expectations of the truths of expectations. It is important to tell the truth in recruitment but what we do different is we make it clear and fascinating. We make it to reach the people that count, finding the right targeted audience soonest instead of counting the number of candidates we reach, that do not align and match. |
Don't count on the people you reach; reach the people that count. - David Ogilvy the "Father of Advertising"